The do’s and don’ts of LTV calculationLTV (Lifetime Value) is an important metric for decision-making in both marketing and product management. But measuring LTV is a bit…Jan 21, 2021Jan 21, 2021
iOS 14 & IDFA & Attribution: A Global Change in the Mobile Advertising MarketThe mobile industry is undergoing one of the most fundamental changes of recent years. Apple has decided that early 2021, app developers…Sep 17, 2020Sep 17, 2020
Why every team member should know the key product metricsWhen I worked at Facebook, the Workplace analytics team had a cool tradition: The team’s weekly meetings always started with a small data…Jun 4, 2020Jun 4, 2020
How the backlog issues prioritization saved the company from closure during the pandemic.The underestimated path to product-market fit, or where organic growth comes fromApr 22, 2020Apr 22, 2020
How the backlog issues prioritization saved the company from closure during the pandemic.I first met Vitaly almost five years ago in Palo Alto when he was participating in an acceleration program at 500 Startups with a product…Apr 22, 2020Apr 22, 2020
Published inironSource LevelUpAnalytics without numbers: Viewing games through users’ eyesAnd how this approach catapulted King of Thieves from disaster to global hit with 50 million playersMar 11, 2020Mar 11, 2020
How launching new products for existing audiences can help grow your companyIn the previous essay of this series, we discussed how established companies and products can grow by entering new markets through…Mar 4, 2020Mar 4, 2020
The hidden risks of growth models relying on paid marketingIn late 2013, Fab, a fast-growing e-commerce startup that had raised $330 million in funding, realized that it had a serious problem: Its…Feb 26, 2020Feb 26, 2020
How to find new markets through value chain analysisI have been familiar with the concept of the value chains for quite a long time. However, it wasn’t until I read Ben Thompson’s…Feb 21, 2020Feb 21, 2020
Why your A/B tests take longer than they shouldWhen conducting experiments, teams usually include all the active users in their tests, or sometimes they tend to add all the new users…Jan 31, 2020Jan 31, 2020
