Oleg YakubnekovThe do’s and don’ts of LTV calculationLTV (Lifetime Value) is an important metric for decision-making in both marketing and product management. But measuring LTV is a bit…8 min read·Jan 21, 2021----
Oleg YakubnekoviOS 14 & IDFA & Attribution: A Global Change in the Mobile Advertising MarketThe mobile industry is undergoing one of the most fundamental changes of recent years. Apple has decided that early 2021, app developers…18 min read·Sep 17, 2020----
Oleg YakubnekovWhy every team member should know the key product metricsWhen I worked at Facebook, the Workplace analytics team had a cool tradition: The team’s weekly meetings always started with a small data…10 min read·Jun 4, 2020----
Oleg YakubnekovHow the backlog issues prioritization saved the company from closure during the pandemic.The underestimated path to product-market fit, or where organic growth comes from13 min read·Apr 22, 2020----
Oleg YakubnekovHow the backlog issues prioritization saved the company from closure during the pandemic.I first met Vitaly almost five years ago in Palo Alto when he was participating in an acceleration program at 500 Startups with a product…8 min read·Apr 22, 2020----
Oleg YakubnekovinironSource LevelUpAnalytics without numbers: Viewing games through users’ eyesAnd how this approach catapulted King of Thieves from disaster to global hit with 50 million players8 min read·Mar 11, 2020----
Oleg YakubnekovHow launching new products for existing audiences can help grow your companyIn the previous essay of this series, we discussed how established companies and products can grow by entering new markets through…14 min read·Mar 4, 2020----
Oleg YakubnekovThe hidden risks of growth models relying on paid marketingIn late 2013, Fab, a fast-growing e-commerce startup that had raised $330 million in funding, realized that it had a serious problem: Its…14 min read·Feb 26, 2020----
Oleg YakubnekovHow to find new markets through value chain analysisI have been familiar with the concept of the value chains for quite a long time. However, it wasn’t until I read Ben Thompson’s…11 min read·Feb 21, 2020----
Oleg YakubnekovWhy your A/B tests take longer than they shouldWhen conducting experiments, teams usually include all the active users in their tests, or sometimes they tend to add all the new users…8 min read·Jan 31, 2020----